How to Create an Effective Digital Ad

Great digital ads don’t have to be flashy or complicated. But they do have to be focused, local, and built to convert.

Here’s how to build one that actually works:

1. Start with One Clear Goal

Are you trying to get people to visit your store? Download a coupon? RSVP to an event? Every element of your ad should support that single objective.

2. Know Your Audience

Your neighbors aren’t the same as a big city’s audience. Use local references, recognizable landmarks, or regional language to make your ad feel native.

3. Make the Visual Count

• Use simple, clear imagery that works on mobile

• Faces and people generally perform better than products alone

• Avoid text-heavy images—your copy belongs in the headline

4. Nail the Headline

Strong local digital ads often use:

• Urgency: “Ends Friday!”

• Community language: “Wenatchee’s Favorite”

• Clear benefits: “Fresh Coffee. Fast Service.”

5. Add a Strong CTA

A call to action should tell people exactly what to do:

• “Shop Now”

• “Visit Us Today”

• “Get the Coupon”

Make sure the CTA leads somewhere useful—preferably a mobile-friendly page with a matching message.

6. Test, Learn, Repeat

Even small tweaks (different photo, shorter headline) can double your results. Try A/B testing your creative to see what resonates. Want to learn more? Reach out: contact@reachncw.com